Glossary of marketing terms, definitions, concepts and. Glossary of purchasing and warehouse inventory terms standard terminology and definitions relating to purchasing and warehouse inventory systems access spacean aisle used to gain access to facings, slots or stacks. The full glossary of marketing and advertising terms promo. Advertising which is placed appears within everyday life. It includes identification of a product, determining demand, deciding on its. Email marketing the number of times an advert is displayed. In digital marketing, analytics is the information resulting from systematic analysis. Digital marketing jargon buster analytics or web analytics tools the analysis of data generated by peoples activity on websites or mobile apps, for the purpose of discovering ways to improve websites and marketing campaigns. Ambassador a brand ambassador is anyone who works for your company and interacts as a representative of the company. Glossary of digital marketing terms marketing terms. The glossary is created like a digital marketing dictionary, so you can find a to z of digital marketing in an alphabetical order.
If you are new to the digital marketing industry, understanding the complex digital marketing terminology and jargons that rules the industry can be complicated. The measuring scale is calibrated in terms of degrees api. Have you ever been in a business meeting or on a sales call, and the potential customer or business associate uses a marketing term that you. However you may also wish to look at the marketing compass glossary of marketing terms which is much bigger if you cant find what you are looking for, please let me know. However, formatting rules can vary widely between applications and fields of interest or study. Its sometimes hard to grasp the meaning behind behavioural targeting, ad server or calltoaction. However, one cannot just sell a product on the fly without at least knowing certain types of top marketing trends that would enable them to easily distribute their product to as many people as possible in as. Cim the chartered institute of marketing offers the following definition for marketing.
A to z list of marketing terms for libraries intellicraft. This comprehensive glossary is here to clarify confusing lingo, demystify buzzwords, and provide citable definitions to help grow your vocabulary. Glossary of business terms adjective adj headwords for adjectives followed by information in square brackets only before a noun and not before a noun show any restrictions on where they can be used. Basis contract is an agreement between a producer and grain elevator or feedlot that specifies the cash price upon. Glossary of market research terms market research is the systematic process of data gathering and analysis to gain more information about customers and market competition. Glossary of marketing definitions access access to library materials and services, on one dimension, is represented in the location of physical facilities. Digital marketing can be an intimidating field to handle if you are a newbie. Prentice hall, 2006 or consult the american marketing. Ultimate dictionary of marketing terms and definitions. The marketing industry is full of complex concepts, terminology, and acronyms. This glossary of terms has been produced to aid beginning traders in the challenging task of becoming familiar with new vocabulary and terminology.
Glossary of marketing terms, definitions, concepts and techniques. It is a blueprint that outlines how a company will implement its marketing strategy, and use a combination of resources to achieve business objectives including sales targets or customer acquisition. With that in mind we have compiled this list of key retail terms. Clearly identified group of consumers with needs that business wants to satisfy. Glossary of marketing terms harvard business publishing education. In other words the meaning of market refers to a place where. A splittesting sounds like something you might find in a secret lab dealing with atoms, protons, and neutrons, but its actually a simple, methodical way to increase online conversions. Cncanadian national railway commodities futurescontracted price to purchasesell commodities at a given rate and to be delivered at some point in the future. The marketing of a product to a small and welldefined segment of the market place.
Marketing determines how to launch, price, distribute, and promote your productservice offerings to the marketplace. Pdf digital marketing glossary carlos andres academia. A visual representation of a piece of content or data. Glossary of branding terms this glossary of key branding terms is an easytouse reference tool that helps define terminology used in the branding and marketing world. Pdf fundamentals of marketing glossary of marketing. Sometimes, even seasoned digital marketing professionals do not know all the digital marketing terms, plus, new terms get added in digital marketing glossary on a regular basis. Marketing tools are tools that companies use to develop and promote their products and services. All said, marketing is not a shortterm selling effort but a longterm investment effort. Introducing the history of marketing theory and practice. If these assumptions turn out to be erroneous and these would have a substantial material impact on the organisation, then they are considered critical. Then please contact the cim knowledge services team for advice. Mickey smith, rph, phd director, center for pharmaceutical marketing and management university of mississippi. Basically, it is a management process through which products and services move from concept to the customer. Above the fold term refers back to days of print newspapers where the primary or leading story was positioned above the horizontal fold across the newspaper this was prime placement because of how newspapers were stacked and delivered and guaranteed it was the first item seen.
Offensive marketing a competitive marketing strategy, the purpose of which is to win market share away from other players in the market. For a broader coverage of marketing terms, see the glossaries in marketing management texts such as philip kotler and kevin. This page contains a comprehensive glossary of digital marketing terms and its respective definitions used in the digital marketing and digital advertising industry today. E educational event a scheduled event in which there is a specific topic of. Many people who are entering the retail industry either as a store manager, owner, or vendor need help learning retail terminology.
Digital marketing is a field which is filled with abbreviations, acronyms and jargons. The industry is always evolving, so the goal of this index is to clarify any confusing jargon you encounter. The goal is to get the attention of a target audience by using. Glossary of marketing planning terms wiley online library. Marketing glossary of terms effective date november 15, 2018 version 2. A marketing strategy is all of a companys marketing goals and objectives combined into a single comprehensive plan. Moore following a brief historical examination of how the american marketing association has changed its definition of marketing across time, this essay identifies the.
Abovetheline promotion paid for advertising absolute advantage the relative absolute cost differences between two countries which serve to explain the pattern of trade between these countries acorn a classification of residential neighbourhoods or method of segmentation based on categorization of homes active exporting a positive commitment of a company to its. This glossary of digital marketing terms and definitions will be available pdf format soon. As a result, new products must constantly be introduced into the marketplace. Call to action ctr click through ratio conversion ratio conversion rate optimization. Basics of marketing sri shahu mandir mahavidyalaya. Googles advertising system in which marketers big on specific keywords to make their ppc ads appear in search results. Business executives draw a successful marketing strategy from market research. Sometimes people assume marketing is just about advertising or selling, but this is not the whole story. Our glossary will keep you informed and explain the differences and key facts. Because libraries are traveledto outlets, marketing location theories can be applied successfully to library siting. Definitions extracted and revised into library related terminology from. A brief summary of marketing and how it work 01 what is marketing.
Check out our glossary of common marketing terms to gain a deeper understanding of how marketing works in the business world. Often used to condense a lot of information, such as statistics, into an easy to understand, visually appealing image. This glossary is a companion to digital marketing 101, highlighting key terms used throughout the series. Clientsconsumercustomer plus cost, convenience and. Marketing also decides if and when to end an offering.
The definition of marketing plan a marketing plan is a comprehensive document that outlines a companys overall marketing effort. Accountable stockmaterials designated for inventory and some control of issue andor access. Not only will it help you make the most of our features, itll empower you to market smarter. In fact, even at company level people may perceive the term differently. For a broader coverage of marketing terms, see the glossaries in marketing management texts such as philip kotler and kevin lane keller, marketing management, 12e upper saddle river, nj. The higher the api gravity, the lighter the compound. Click on a term to go to its definition on the same page.
Glossary of purchasing and warehouse inventory terms. Often done to test the effectiveness of marketing tactics such as email marketing, landing pages, and different types of ads. Esomar marketing research glossary master by raymond hastings 18th january, 2001 3 average issue readership is the average number of people who read a particular publication. Marketing is a very diverse industry involving any activity associated with buying or selling a product or service. Mar 02, 2015 knowing all the terms is especially important for a b2b or b2c firm who is thinking about a marketing overhaul, creating a new digital strategy, or considering a rebrand. Digital marketing is a growing field which is filled with terms, acronyms, glossaries, and jargons. When marketing is done well, it occurs be fore the company makes any product or enters any market. Pdf as a variety of marketing environmental factors have changed and evolved over the past century, so has the definition s of marketing. Marketing is a business term that experts have defined in dozens of different ways. A very handy a to z marketing glossary full of the latest industry terminology.
Glossary of marketing planning terms assumptions the major assumptions on which the marketing plan is based. In the world of digital marketing it is sometimes hard to know what is what. Jan 24, 2019 marketing is a very diverse industry involving any activity associated with buying or selling a product or service. A market is a place which allows the purchaser and the seller to invent and gather information and lets them carry out exchange of various products and services. This digital marketing glossary is the most extensive list of digital marketing terms, lingo, acronyms, and buzzwords available on the web. Aggregation the collection of information from a variety of sources that is then brought together in one place. Your marketing mix covers these musthave elements when bringing a product to market. My new marketing campaign for homebaked dog treats received thousands of impressions, but im not sure if ive made any sales yet. Definitions the process of planning and executing the.
Learning objectives define marketing in official and real world terms list at least five viable market segments. A portable document format pdf is a file that looks like a printed document and is compatible across computer systems. Awareness is a measure of respondents knowledge of an object or an idea. Of course you can always talk to one of our digital marketing experts. Noun n the codes c and u show whether a noun, or a particular sense of a noun, is countable an agenda, two agendas or uncountable. Its also a relatively new industry populated by refugees from other marketing disciplines, journalists whove made the switch, and career media professionalsall of whom have imported bits of language from their previous fields. This glossary defines key terms used in this book and more generally in service marketing and management.
Scribd turns document formats such as pdf, word and. Carrying charge a futures market condi tion in which. Objectives a companys defined and measurable aims for a given period. Sign up for the full series to get a closer look at these important topics in digital marketing 1. In this context, the word tools refers to techniques, strategies, and materials.
Marketing qualified lead mql is a type of lead that has been evaluated based on a given set of criteria to have a higher likelihood of becoming a paying customer. Unlike pyramid selling this is an ethical business practice that uses the principle of team building in terms of stimulating salespeople to aspire to better. Cash marketing basis is the difference between a cash price and a futures price of a particular commodity on a given futures exchange. Behavioral targeting also known as preference marketing, behavioral advertising, behavioral marketing, or online profiling is defined by the ftc as the tracking of a consumers online activities over time including the searches the consumer has conducted, the web pages visited, and the content viewed in order to deliver. This page will be frequently updated as new terms become common. Cash marketing basis the difference be tween a cash. Goods or service adapted in either product, distribution or advertising form to take account of unique conditions in any one countryies. Marketing glossary of commonly used terms mailchimp.
Glossary if youre going to succeed in the marketing world, you need to speak the language. Welcome to marketing terms, one of the oldest digital marketing references. Marketing then monitors the results and improves the offering over time. Energy information administration petroleum marketing monthly 1 glossary api gravity. Nilkie no income, lots of kids a demographic grouping. The american marketing association definition of marketing. The vast majority of businesses use several different marketing tools, such as advertising, direct mail, and market research to boost their sales. Jul 22, 2019 so to make sure youre making the most of your expedition, consider this exhaustive marketing glossary of useful definitions and advertising terms. Definition of marketing marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients. It is the culmination of years of studying and learning the industry, and it took over 3 months to put together. The information is then used to plan campaign strategies, improve current products, or diversify products within the brand. It is the culmination of years of studying and learning the industry, and it. What does the definition of marketing tell us about ourselves.
It contains everything marketers, small business owners, and entrepreneurs need to know in order to function, and function well, in the digital marketing and advertising industries. Some companies add ps that are of high importance to them, such as packaging or positioning. Any form of marketing communication in the paid media. Ads that pop up when a user clicks to a new page online. Pdf fundamentals of marketing glossary of marketing terms. Content marketing, like any other industry, has its own set of jargon, acronyms, and repurposed terms. Welcome to our list of commonly used marketing terms.
A language used by web developers to create websites. The marketing mix is inextricable from the marketing objectives in your business plan. Marketing that uses leaders or popular icons of a market to promote your brand. An arbitrary scale expressing the gravity or density of liquid petroleum products. Marketing professionals can work for large or small companies as inhouse marketing professionals or work for one of the thousands of marketing companies nationwide. Glossary of common market research terms marketing agency. History of marketing theory and practice 15 voices the american marketing association and the changing definitions of marketing wilkie and moore 2006 tell us that there is one important issue that we should acknowledge in the changing definitions of marketing inasmuch as the definitions become more managerial over time. Fundamentals of marketing glossary of marketing terms and concepts. Download the content marketing glossary links pdf to get direct links to the definitions and videos. Glossary of digital marketing terms and definitions. They also focus on the right product mix so that they can get the most profit. The ultimate marketing dictionary of terms and definitions. A comprehensive glossary is a valuable reference tool that can be used when attending seminars, watching or listening to financial programs and reading financial market material.